Before ASH EP officially hit digital platforms, Safaee brought his music to the people literally. A week prior to its streaming release, the artist placed stacks of physical CD copies across several well-known cafés in Tehran’s city center, inviting fans to pick them up completely free of charge.
The gesture wasn’t a marketing gimmick; it was a statement of independence. “This project is proof that art still thrives outside corporate boundaries,” Safaee explained in his caption, emphasizing his gratitude toward listeners who actively support independent music and self-funded creators.
Each CD pack came with a unique physical album license and a one month Spotify Premium account, turning the release into both a collector’s item and an interactive fan experience. This initiative transformed ASH EP into more than an auditory project it became a tangible symbol of artistic resilience and connection.
Where to Find It
Fans could obtain their free copies at several participating cafés:
- Café Manjadi
- Café Garden
- Café Zist
- Café Irvan
- Café Dezen
These locations, carefully chosen by the artist, represent creative and youth-oriented spaces that align with the emotional tone of ASH EP transformation, pain, and rebirth.
A New Way to Experience Music
While most artists today rely solely on digital distribution, Safaee’s approach reintroduced physical interaction into modern music culture. The limited-edition CDs not only served as gifts but also as anchors of memory physical reminders of an era when music was held, not just streamed.
This street-level rollout embodies the ASH EP’s core philosophy: that from ashes, something new always rises sometimes from a café counter, waiting for the next listener to pick it up.
A Multi-Sensory Revolution in Iranian Music
What truly sets ASH EP apart is its scent. Yes scent. Each physical copy carries a subtle fragrance inspired by Noir d’Orient by Evody Parfums, making it the first Iranian album ever designed to engage hearing, sight, and smell simultaneously.
This innovative detail reflects Safaee’s deep respect for his listeners a reminder that music isn’t just something to hear, but something to feel, breathe, and live through.
It’s a gesture that turns every fan into part of the art itself the kind of creative boldness that makes people around the world say, “Respect he really cares.”
